Treasure Craft USA

Founded in USA in 1946 by Alfred Levin and productive until 1995.

Treasure Craft was California's last large pottery producer and became a major force in the giftware market.

The firm's lightweight, plaster-like white clay was easily moulded, then glazed in solid gloss colours, often with parts slip applied together. 

Brightly coloured fruit wall pockets with deep green leaves bore what was likely their first mark: "Treasure Craft-Made in California" in script.

Treasure Craft sold souvenirs for decades, with labels such as "Disneyworld" on any giftware the attraction ordered.

Treasure Craft's Hawaiian plant and Pottery Craft stoneware art lines were enormously popular as were the 'Disneyana' items.